of Sino-American Trade Development Association
E. Goodman Part 3
is our final look into the history of SATDA and its
founder and Chairman, Mr. Robert E. Goodman. A continuation
from the last two issues, this article gives a brief
insight into the last several years of Mr. Goodman's
efforts in developing Sino-American trade and investment.
As has been
detailed before, Sino-American Trade Development Association
has been in existence for the past 14 years now. However,
it once existed under the moniker of Sino-American Trade
Development Council. Both were the brainchild of Mr.
Goodman and dedicated to helping SME's to reach out
across the Pacific. SATDA has now matured into a full-service
trade association led by the vision of Mr. Goodman,
our Chairman. With contacts and members from across
China and the United States, Mr. Goodman has fostered
strong relationships not just with the SME's that we
serve, but with the government officials, economic development
specialists, and trade industry leaders necessary for
effectively networking on behalf of our members.
chapter in Mr. Goodman's story has him traveling to
the States to work the political side harder to open
more doors for trade and develop new business connections.
He has thrown his hat into the ring in a bid to become
Nevada's next Lieutenant Governor. As Lt. Governor,
Mr. Goodman will be able to maintain a strategic vision
for us at SATDA, and work hard to develop strong, tangible
bridges between the US and China. His position will
benefit his constituents because of his strong understanding
and relations with China, and it will also benefit Sino-American
relations because it will improve understanding and
exchange between the countries.
enthusiasm, and work ethic are still inspiring us at
SATDA. The future looks promising for us all.
should join the trend toward internationalization of
all its markets
On the afternoon
of November 25, 2004, entrusted by U.S.A. California
government and in the prize-awarding ceremony of the
California State Award in Sanya, an honored guest delivered
a concise and comprehensive speech beginning with the
following words: "The pressure to decrease costs on
American enterprises is growing daily forcing many enterprises
shift to foreign countries. We (SATDA) want to help
manage this trend and the associated international industry
shifts, and improve the efforts and results of all parties
guest was Mr. Robert Goodman, the Chairman of Sino-American
Trade Development Association. He spoke about the leading
American political leader and business elite that SATDA's
Tradelinks missions are built around. Last June, Mr.
Goodman also helped to organize the USCEA business and
trade delegation's visit to China. Upon the heels of
that he led another delegation on a visit to three provinces
in the northeast of China to investigate their commercial
activities and to develop new trade and investment opportunities.
Then, in October, Mr. Robert attended the opening ceremony
for the Sanya Zhuoyuetianya Museum of Paleontologic
Fossils which was again the site of the speech referenced
Trade Development Association that Mr. Goodman established
is based in Beijing - the capital city of the People's
Republic of China. Sino-American Trade Development Association
for the past 14 years has fought for new trade development
between America and China, earning much experience along
the way. SATDA is committed to helping more of its members
and friends join the growing corporate trend toward
of Sino-American Trade Development Association - Robert
Goodman - Part 4
fight to help SME's in China and America began 14 years
ago, but has lost none of its steam over the years.
In fact, his efforts have upped the pressure on legislative
and industry decision-makers to improve Sino-American
trade relations for the benefit of both countries. With
the addition of all the countries in North and South
America to the ranks of SATDA membership and their inclusion
in the mission of SATDA, Mr. Goodman has again increased
the reach and impact of his efforts.
years, many organizations have benefited from work with
Bob and SADTA. And, while we haven't always lauded our
successes, instead choosing to revel in them ourselves
privately, Mr. Goodman has opened up his history and
has allowed us to begin to publish some of his and our
organization's efforts so others might benefit from
the knowledge gained, and still others realize that
such services and benefits are even available to them
through the SATDA organization.
vision has been a vital ingredient to the direction
and growth of SATDA. His understanding of complex economic,
political and trade issues allow him to address difficult
problems and still promote new growth in business and
equity in trade relations. Each challenge is just another
opportunity in disguise to Bob. We at SATDA want to
once again acknowledge and show our appreciation of
his untiring work.
and USTB Explore New Alliance to Expand Business and
2005: Mr. Robert Goodman, Chairman of SATDA was invited
by the University for Science and Technology, Beijing,
along with SATDA's American Market Manager, Mr. Laurence
Genest, to visit their school.
At the meeting,
Mr. Goodman recalled Mr. Zhou's and Ms. Zheng's visit
to America 3 months ago and the desire to cooperate
that was discovered at that time. Presently, SATDA has
set up a good relationship with Nevada's universities,
and expects to develop programs to build the education
base at the University of Science and Technology, Beijing,
by introducing collaborative projects between Nevada's
and USTB's travel and hospitality programs. This is
especially important due to the upcoming 2008 Olympic
Games. Also, SATDA will organize a summer camp exchange
between Nevada universities during June of next year.
of Science and Technology, Beijing, (www.5aaa.com),
is a rapidly growing educational leader that uses modern
teaching techniques and cutting-edge programs. They
have a second campus near the Great Wall at Badaling
that will accommodate the swiftly swelling number of
students wishing to study at their school. Paralleling
their rapid development will be the growing relationship
between SATDA and USTB. SATDA has already submitted
proposals for our future relationship, and has scheduled
a visit from America by Dr. Thomas Peacock and Professor
Lonnie Wright who are some of the key figures in Community
College of Southern Nevada (CCSN) which has leading
Hospitality programs at their school.
20 years experience training people for the hotel, gaming,
culinary and food and beverage industries. Their Hospitality
Programs & Services is a unique endeavor that is designed
to provide the training and knowledge needed for those
in the hospitality industry, be they from hotels, event
venues or resorts. The Hospitality Programs & Services
provides training in every facet of the hospitality
operation: from the front of the house to the back door,
including training in technical and human relations
skills. Through its research efforts, this program provides
state-of-the-art direction to industry.
Program has received accolades from a number of its
current clients. This list includes the Bellagio, MGM
Grand, New York New York, Reserve Hotel, The Virgin
River and Casablanca Hotels, and a number of Native
American reservations. In fact, their Hospitality Programs
reach is not only domestic, but international as well.
Through its outreach programs, it brings foreign students,
particularly from the Pacific Rim, to receive special
training offered by the Hospitality Programs & Services.
In summary, the mission of CCSN's Hospitality Programs
& Services is to provide quality technical and human
relations training, resulting in a factory of qualified,
well trained assets - not just employees - for the domestic,
national and global hospitality industry.
Ji Ting, USTB's President, sincerely expressed he schools
desire and commitment to cooperate to see that these
programs and relations with Nevada schools will succeed.
Mr. Goodman felt that this communications platform between
the schools would be a model program that would create
wonderful new opportunities for culture exchange and
and new cooperation and understanding between China
BETWEEN SATDA AND THE HEBEI ENTERPRISE DIRECTORS ASSOCIATION
On the 8th
of May, the Hebei Enterprise Director Association invited
SATDA to visit their representative office in Beijing
where they warmly received SATDA Chairman Mr. Robert
Goodman. The subject of the meeting was cooperation:
how SATDA could help Hebei, and how Hebei could be a
benefit to all SATDA members. The meeting lasted a good
part of the afternoon.
Enterprise Director Association is a non-profit organization
consisting of experts, scholars and reporters as their
principal members. It is typical organization for mating
enterprise and entrepreneur, but was unique in its direct
appointment by the Hebei government. Since the association
was established in 1984, it has become a tremendous
community under the support of local enterprise and
business experts. The principle of the association is
to advance quality, to build up image, to protect the
interests of entrepreneurs, and to coordinate the relationship
between enterprises and labor.
At the meeting,
both sides presented introductions to each other. Mr.
Liu Jianzhun , General Secretary of HBEDA, gave a detailed
introduction about the economic condition of Hebei and
the character and services of his organization.
reiterated that a growing number of America enterprises
are eager to corporate with Chinese enterprises in the
toy, pharmaceutical, and food & agriculture industries.
He also expressed his hope that HBEDA will promote their
trade information to America in order to help attract
more America companies to invest to China.
a preliminary understanding of each other, both sides
engaged in a deep discussion and agreed to co-host a
seminar in September. Both sides will invite their members
to participate the event.
were glad to reach an agreement for solid and productive
corporation; and, they expressed their hopes and desires
to also focus more energy to developing stronger economic
ties between Nevada and the Hebei Province to more fully
utilize the resources and strengths of both areas.